When it comes to Medicare plans, names mean a lot. UHC has heard from members and agents that their plan names were confusing and used inconsistently across the national footprint. In some cases, plan names even left out one of the most important identifiers for their plans—the use of “UnitedHealthcare” or, now, “UHC.” The current system also resulted in more than 10% of their portfolio requiring plan name changes every year.
That’s why they set out on a journey to create a new plan naming system that is clear, consistent and simple. Consumer, broker and agent feedback and research was a critical part of helping them understand the problem and identify a solution that would create a more consistent and intuitive experience for both members and agents. This standardization also helps set them up for success and plan name consistency in the future as their portfolio of plans continues to grow.
Now, instead of including abstract words like “Plan 1” and “Plan 2” that did little to tell a consumer or agent what to expect out of a plan, you will see a structure that has core elements carried across plan names (a few exceptions apply):
And for the first time ever, they abbreviating “UnitedHealthcare” to “UHC” in plan names to help reduce space, make it easier to read some of the longer plan names and align to the evolution of the brand.
You’ll see this change in standard Medicare Advantage plans, special needs plans and Part D plans. This change does not apply to Medicare Supplement Plans which already include reference to AARP, Medicare Supplement and UnitedHealthcare.
To see the new plan names in action, check out the quick reference guide. You will see references on the Enrollment Guide covers as well. If you have questions on your specific plan name changes, please reach out to your market growth manager or market growth director.
Your experience in selling our plans is important, which is why UHC used feedback from the agent and broker community to help them create this plan naming system.
The updated Agent Guide is now available in the Knowledge Center. Look for updates in red and be sure to discard previous versions.
The Agent Guide is a comprehensive document that outlines UnitedHealthcare’s rules, policies and procedures. It provides you with resources on how to conduct business in an efficient and compliant manner. This guide contains answers to agents’ most frequently asked questions when it comes to doing business with UnitedHealthcare.
Finding key resources is now easier on Learning Lab. Now, when you log in you will see two tabs at the top linking to some of our most popular content.
The beloved “Wedding Invite” will be back for Plan Year 2024. This is a folded, card-style meeting invite with the option to send in an envelope with or without teaser text. It stands apart from meeting flyers and postcards because of the look and feel – hence the nickname, Wedding Invite.
You’ll find it on the Agent Toolkit Oct. 1, by searching SPRJ81591 or MA Meeting Invite Card. Use the Toolkit Mail List Request (MLR) functionality to send your invitations out quickly. Be ready to greet your prospects at the door!
Are you looking to give your clients an A-Z overview of Medicare and Medicare Supplement plans? Use the AARP Medicare Supplement sales presentation during 1:1 meetings or larger group settings. Additional language options may also be available.
Search keywords: sales presentation
Learn about UnitedHealthcare®, Dental, Vision, Hearing Plans(DVH) which are launching soon!
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Beginning in 2024, UnitedHealthcare is expanding member value by working with Amazon
Anthem Medicare Advantage members now have more choices when using their Grocery benefit allowance.
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