Wellcare: Meet Jen! Text Message Outreach to PDP Members

Text Message Outreach to PDP Members - Meet Jen!

Wellcare will be utilizing automated conversational text messages in order to communicate with Prescription Drug Plan (PDP) members. Recently a new welcome message was launched within the platform. Members with a mobile number on file may receive the new welcome message as well as other periodic text messages from the sender, "Jen at Wellcare."

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"Jen at Wellcare" Text Message Topics

‍Welcome Message: Texts are sent to newly enrolled members with a mobile number on file, offering assistance with autopay and general onboarding

‍Happy Birthday Message: Message will read, “Happy Birthday from Wellcare,” with no further action required from the member

‍Proactive Billing Reminder: Members who are not set up for any type of automatic deduction and have not made their payment for the month may receive a  text reminder

Failure to Pay Message: Members who have missed at least one premium payment may receive a text message

OOSA (Out of Service Area) Message: Members who may require a plan change after moving out of the service area may receive a text notification

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