< Agent Blog
May
23
,
2023

Value Based Enrollment Program Changes from Cigna

May 23, 2023
Cigna

Changes  to VBE payments for digital applications starting with June 1 effectives

Cigna Healthcare believes that the Primary Care Provider (PCP) and patient relationship is of vital importance to drive better health outcomes and increase customer satisfaction and retention.

For this reason, they will be making changes in how payments are earned through the Value Based Enrollment (VBE) digital application program to further promote the PCP and patient relationship and continue to encourage the collection of a customer email address. This change applies to June 1 effectives and beyond.

New VBE payment amounts

Here's how you can continue to earn up to $50 per approved digital application for new Cigna Healthcare Medicare Advantage (MA) customers:

  • Earn $30 for including a valid in-network PCP on the digital application.
  • Earn $20 for including a valid customer email address on the digital application.

For more information on this change to our VBE program, please feel free to review the VBE Program Broker FAQ after logging in to Producers' University.

Benefits of this program change

Capturing a customer's valid PCP and email address at the time of enrollment gives Cigna Healthcare Medicare important information to provide better care for your customers.

Better care results in higher customer satisfaction and retention rates, as well as higher net promoter scores (NPS). This means you can spend more time selling and growing your business and less time addressing customer concerns.

View Details >View Details >

Questions? Call us at 855-888-8326.

Don't have a MedCareValue page yet?

Get Your FREE Site >

Posts you may be interested in...

Read More

Highmark Newsletter: Important Highmark Medigap Updates

May 20, 2025
Agent Blog Icon - Indicates this is a blog article.

Upcoming PA, WV, and DE Medigap Updates: Effective July 1st!

Read More

UnitedHealthcare: Changes to Commissions for AARP Medicare Supplement Plans

May 19, 2025
Agent Blog Icon - Indicates this is a blog article.

UnitedHealthcare is providing you a new Commission Amendment featuring changes to the commission schedule for AARP® Medicare Supplement Insurance Plans, insured by UnitedHealthcare® Insurance Company (UHIC) and UnitedHealthcare® Insurance Company of America (UHICA).

Read More

Cigna: Business technology enhancements coming soon!

May 15, 2025
Agent Blog Icon - Indicates this is a blog article.

You can expect more information and resource links in a few weeks

Read More

Anthem: Important updates on Ohio HB315A and HB315B legislation

May 14, 2025
Agent Blog Icon - Indicates this is a blog article.

Additional updates related to OH HB315A and OH HB315B.

Read More

Cigna: DVH Plus launch rescheduled to May 27.

May 13, 2025
Agent Blog Icon - Indicates this is a blog article.

The launch of Flexible Choice Dental, Vision & Hearing (DVH) Plus insurance in CA, FL, IL, PA, and TX will now take place on May 27.

Read More

Highmark: SPAP SEP Reminders and more

May 13, 2025
Agent Blog Icon - Indicates this is a blog article.

Changes to MA, D-SNP, and Medigap Application Process Beginning August 1, 2025 and additional updates inside.

Who we are & what we do.

Choosing an FMO to work with is not just about having access to top insurance products and commissions, it’s about finding a one-on-one agent service that is prepared to meet your needs.  

Get to know us, and see how we can help you take your business to the next level.

Learn More

Helpful Links

New Here?

We love meeting new people! Fill out the form below, and one of our sales directors will get in touch with you shortly.

Thank you! Your form has been received!
Oops! Something went wrong while submitting the form