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Jul
14
,
2025

UnitedHealthcare: JarvisWRAP for July 14

July 14, 2025
UnitedHealthcare

Tip of the Week

Get the latest news, resources and essential information on the Newsroom page on Jarvis. On this page, you'll find links to the UnitedHealth Group Newsroom where you can get timely updates on health care advancements, policy changes and company initiatives. Check out the UnitedHealthcare Newsroom to get access to content like the "Get the facts about health care" series. These articles can help your clients navigate industry information and gain a deeper understanding of health care and health insurance topics. You can also view member stories on the UnitedHealthcare Medicare Plans YouTube channel covering key topics such as Medicare basics, UnitedHealthcare benefits and more. Additional resources on the Newsroom page include links to previous JarvisWrap editions, live training, agent news and on-demand training.

Get the facts: Helping your clients understand the role of health insurers

Empower your clients with a better understanding of our health care system by sharing "What is the role of health insurers in our health care system?"  

This article explains how health insurers help make care more affordable for millions of Americans. Use it to spark conversations with your clients about the ways health insurers guide members to high-quality care, negotiate rates with providers, identify low-value care and cap out-of-pocket costs.

This piece is part of a series in the UnitedHealthcare Newsroom called "Get the facts." With this series, the goal is to debunk some of the most common myths and misconceptions about health care and health insurance. Helping to clear up the confusion and provide the facts about how the health care system works so we can all identify solutions to make it better.

Get more facts to share with your clients in the UnitedHealthcare Newsroom.  

 Visit UHC Newsroom

Supporting your business with the Agent Guide

The Agent Guide is your resource for understanding what you need to know to conduct your business. It explains how to stay compliant and build your business with UnitedHealthcare. This guide is updated every month to help ensure you have access to the most current information. Look for updates marked in red in the latest version, published on July 14, 2025.

The most recent update includes clarifying that agents or agencies not enrolled in Direct Deposit may receive paper checks at least annually, or as required by applicable state or federal law

Build your pipeline through grassroots marketing

You've worked hard to build your business—now take it further with grassroots marketing. This approach helps you connect with your community, build relationships with providers and use UnitedHealthcare resources to support your growth. Before you begin, review the Agent Guide to ensure your outreach follows Centers for Medicare & Medicaid Services (CMS) and UnitedHealthcare guidelines.

4 steps to build your marketing strategy:

  • Establish SMART goals  
    • Specific – Clear numbers and deadlines
    • Measurable – Track your progress
    • Attainable – Challenging, but possible
    • Realistic – Be honest about your capacity
    • Timeframe – Set a deadline
  • Know your market – Understand your market demographics, opportunities, challenges and how to reach consumers. Connecting with your local UnitedHealthcare representative is a great way to learn more. Look them up today on the Medicare Product Portal.  
  • Identify key drivers – Learn how members enroll and who influences their decisions. Browse Learning Lab to find many great on-demand resources.  
  • Make a plan – Set a budget and create an event calendar. Don't forget to use the resources we offer on the UHC Agent Toolkit, many of which are available at no cost! Check out the top 10 materials agents are using this month. Also, sign up for a Grassroots Marketing National Webinar on August 12 or August 28.

Support your marketing strategy by visiting the UHC Agent Toolkit to create and order customized and compliant marketing materials to download and print.

Value Based Insurance Design (VBID) Model terminating for 2026

Agents found this article so helpful previously that UnitedHealthcarfe has decided to publish it again, in case you missed it. 

The Centers for Medicare & Medicaid Services (CMS) is terminating the Medicare Advantage (MA) Value Based Insurance Design (VBID) Model at the end of 2025. The MA VBID model gave participating MA plans the flexibility to offer non-medical related supplemental benefits, such as healthy food and utilities as well as cost-sharing assistance for prescription drugs to chronically ill and underserved populations.  

While VBID will not be available in 2026, MA plans will continue to be able to offer Special Supplemental Benefits for the Chronically Ill (SSBCI) to members who meet the CMS qualifying criteria. This includes having one or more qualifying complex conditions, having a high risk for hospitalization and needing intensive care coordination.  

What this means: 

  • Unlike VBID, SSBCI does not include benefits related to prescription drugs or Part D  
  • Members will need to meet specific eligibility criteria to access non-health related MA plan benefits that are offered through SSBCI (like healthy food or utilities)   
  • All members may continue to have access to their benefits for primarily health-related supplemental benefits, such as over-the-counter (OTC) items 

Click below to learn about how UnitedHealthcare is helping support our members through this transition for 2026, as well as resources to learn more about SSBCI.  

 Get more details on UHC.com

View Details >View Details >

Questions? Call us at 855-888-8326.

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