The Chesapeake Life Insurance Company will debut it’s new UnitedHealthcare brand association on March 24, 2023, starting with the release of its newest product AccidentWise. The UnitedHealthcare brand will replace the SureBridge brand on all Chesapeake products over the coming months. The new brand experience is expected to create a stronger presence in the market with a more recognizable name, allowing for better positioning of Chesapeake’s supplemental products offering.
The first step of the brand transition began last fall with the introduction of the new customer website, UHC Member Hub. Here are other changes you will see later this month:
Additional updates will happen over the next several months with the goal of being fully transitioned by end of September 2023. We will keep you informed of our progress but here are some other things to expect in the coming months:
Acquired in 2019 by the UnitedHealthcare company, The Chesapeake Life Insurance Company is now officially welcomed into the UnitedHealthcare brand family as it makes these branding updates. Licensed agents contracted with Chesapeake can share with their clients this exciting news when presenting The Chesapeake Life Ins. Co. portfolio of supplemental and life products.
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