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New Highmark 2023 Applications - CMS Requirement Change

January 6, 2023

New 2023 Applications - CMS Requirement Change

Because of a recent CMS requirement change, a section has been added to 2023 applications with optional questions regarding an applicant’s self-identified race/ethnicity. These questions are completely optional and also contain a “choose not to answer ” option that the applicant can select at their discretion. So what does this mean for you?



New standalone applications can be ordered or downloaded from Marcom.         

  • Access Marcom from the Producer Portal by selecting the Medicare Dashboard, then under Quick Links select Order Supplies - Over 65 (Marcom/ShopPro).
  • Next, select Medicare Enrollment Materials, then 2023 MA Enrollment Materials
  • From there, you can select MA Enrollment Apps and order/download the appropriate application(s).




You can  use the new 2023 applications with your existing enrollment kits.  

There is no need to discard the enrollment kits you already have. You can simply use the new standalone application during your 1 on 1, instead of utilizing the one in the old kit.



New enrollment kit orders will now include the updated application

Moving forward any new enrollment kit orders will ship with the updated application including the race/ethnicity or "choose not to answer" section.



If an old  application (without the new section) gets submitted, it won't be rejected,  BUT...

... it will require additional work, sending the application back out to attempt to gather this information. So for, that reason...



... Highmark STRONGLY suggests you order/download the new 2023 application from Marcom.

Doing so will mitigate the need for extra work, so please order/download the updated applications from Marcom by following the steps outlined above, and utilize them with any existing kits you have remaining.





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