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Molina Policies for CVS Marketing Events 2023

September 7, 2022
Molina Healthcare

Molina Healthcare CVS Pharmacy Marketing Events 2022-2023 Policy

Molina is excited to announce that in-person marketing events are back! 

Reminder: there are two types of marketing events - Molina's and CVS Pharmacy's. The following policies and protocols apply only to CVS Pharmacy Marketing Events.

Before You Go

Important Dates: All marketing events must be submitted to the Sales Engagement team at least 4 weeks in advance to schedule a CVS marketing event. Please review the blackout dates before submitting a request. To see those dates, a table of best practices, and an FAQ, please download them here.


Locations: Not all CVS stores participate in this program. Please review the tab titled "All Participating Stores" when completing the form. For a complete list of stores, please download here.


Requests: You must complete and submit an Event Proposal Form, which may be downloaded here and also found on the Molina Agent Center. Please send your completed form to: SalesEngagement@MolinaHealthcare.com. Approval emails will include the link for your LOA (letter of approval), which the CVS manager may require upon your arrival.


Cancellations: If you need to cancel or reschedule a planned event, cancellations must be made 21 days in advance.

During the Event

Health& Safety: All plan agents/representatives must comply with the COVID-19 temperature scan requirements for CVS health vendors (included with the proposal form). Agents/representatives may be required to wear a face mask or face covering that meets CDC standards while in the store.


Set-up & Processing: Agents/representatives must have their electronic or printed version of the Letter of Authorization(LOA) to present to store manager on duty. Health plans must provide their own tables and chairs for all events. Tables may not exceed 48”x 24” in size. Agents/representatives should capture leads electronically, to minimize transfer of paper documents/materials. To maintain your supplies of marketing collateral, please provide only one per customer.

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Questions? Call us at 855-888-8326.

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