IMPORTANT WELLCARE UPDATE: Plan Year 2024 TPMO Multi-Plan Marketing Materials Submission and Process

New regulations are now in place, which impact any Third-Party Marketing Organization (TPMO) Medicare Advantage and Prescription Drug Plan marketing materials developed for multiple carriers to market, sell, and enroll 2024 plans and products. Below is some helpful information.

What has changed?

Marketing materials developed by a TPMO for multiple MA organizations or plans MUST BE pre-reviewed by each MA organization, submitted to CMS in the Health Plan Management System (HPMS), and opted in by Wellcare prior to distribution. Materials submitted to CMS outside of the pre-review process will be proactively opted out in HPMS.

How do TPMOs submit marketing materials?

1. Review the CMS changes and how we have formalized the process. The following documents are helpful and can also be found in Centene Workbench:  Multi-plan Marketing Material Process; Multi-plan Marketing Material Process Acknowledgement
2. The Acknowledgement form will need to be reviewed, signed, and returned to TD_AEPReadiness@wellcare.com within five (5) business days.
3. After the Acknowledgement form is submitted, you may begin submitting multi-plan marketing materials using the Multi-plan Marketing Material Submission Intake form to TD_AEPReadiness@wellcare.com.

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Disclaimer guides can be found on the disclaimer guide reference page.

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