Humana Ranked No. 1 Among Health Insurers for Customer Experience

Humana ranked as an industry leader in customer experience

For two years in a row, Humana ranked No. 1 among health insurers for customer experience (CX) quality in Forrester’s proprietary 2022 U.S. Customer Experience Benchmark survey. The ranking was based on responses from more than 96,000 U.S. survey respondents from 13 U.S. industries, including Airlines; Auto and Home Insurers; Auto Manufacturers(Luxury, Mass Market); Banks (Direct, Multichannel); Credit Card Issuers; Federal Government Agencies; Health Insurers; Hotels; Investment Firms; Retailers; Utilities.

In addition to ranking as the health insurance industry leader in customer experience, Humana ranked highest:

• On clear communication among health insurers, for the fourth consecutive year
• On providing transparent premiums, copays and fees among health insurers, for the fourth consecutive year
• In customer service among health insurers

‍

"Our focus continues to be on building trust with our members in every interaction we have with them. Forrester’s recognition of Humana’s efforts to go above and beyond for our members is a validation of our strategy to always put our members first." - Jennifer Bazante, Humana Chief Marketing Officer

‍

Read the press release here