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Guidance and deadlines for AEP - ends December 7 | Boost your sales this AEP | Member incentives for healthy behaviors | Extra Benefit Card and more from Aetna

November 28, 2022

AEP ends December 7: Guidance and deadlines 

On December 7,all Medicare AEP marketing efforts must cease. Please make sure you follow the guidelines to submit your final AEP enrollments. Here's what you need to know.

Aetna wants to help boost your sales

Aetna has got a deal for you this Annual Enrollment Period! They will help cover the cost of marketing materials if you achieve “net positive” enrollment – meaning your total sales exceed your total lapses. You can earn credits for marketing materials in the Studio. Get started today! reimbursement for marketing materials! Find out more here.

$200 Member incentive for rewarding healthy behaviors

Your Healthy Rewards, Aetna's national rewards program, is offering members an incentive of up to $200 redeemable for gift cards, by completing eligible health activities in 2023. Click on the programs below to get all the details:

NEW for 2023! Extra Benefits Card 

 Starting in 2023, someAetna Medicare plans will offer an Extra Benefits Card at no added cost. It canbe used toward certain categories of items and services depending on the plan,including food, over-the-counter items, utilities and/or transportation. Thecard is accepted at most major retailers such as CVS, Walmart, Walgreens, RiteAid and many others. To learn more, click here.

Be a Front Runner and earn rewards!

The more you sell, the more you get. Earn points for each sale you make and receive valuable rewards, such as:

  • Free 2024 Aetna Individual Medicare certification (a $175 value)
  • Discounts on online purchases from Staples™
  • Signage announcing your status
  • Discounts on purchases made through Aetna's Medicare Marketing Studio
  • A discounted rate on Kaplan Insurance continuing education courses online for a year

Learn how it works.

Apple Fitness+ access - For the beginner and the avid athlete

Startingin January, Aetna Medicare Advantage members can access Apple Fitness+ at no additional costthrough their SilverSneakers fitness benefit. Aetna is the first carrier tooffer this program to its Medicare members. Learn more.

New for 2023 - member ID cards have a QR code that links to plan-specific information

Newand existing Aetna Medicare members are receiving their 2023 member ID cards.These cards have a special QR code on the back - which is an industry first!When the QR code is scanned, it goes to a plan-specific landing page on Aetnamedicare.comhe landing page includes a 5-minute video that educates members about theplan, links to plan materials like the Summary of Benefits, Evidence ofCoverage, Formulary, and Annual Notice of Change and more. An educational insertwill mail with the ID cards that walks the member through how to use a QR code. This can also help answerquestions about privacy concerns using QR codes. Click here to learn more.

Social media ads you can use now to boost your AEP sales - go to Medicare Marketing Studio

Available right now! Choose your social media campaign to get new leads for AEP 2023. Click here to go to the Studio.

Learn about CMS compliance issues and best practices for AEP - See the November issue of Compliance Connection

This issue features:

  • Is your client facing a plan termination or just a plan name change?
  • CMS’s recent notification regarding agent and broker practices and how it impacts you
  • CMS is monitoring agent and broker activities

Check out the November issue for more details.

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