Last year, CMS updated their definition of Marketing to include all materials or activities that mention any benefits (i.e., dental, vision, eyewear allowances). This ruling directly impacted our broker partners and the materials you use to market yourselves. While Excellus' recommendation for obtaining CMS Marketing approval is to refer to your FMO upline for guidance, they wanted to remind you of the role health plans have in the process.
If you have questions about this process or whether your material is considered Marketing under the updated CMS definition, please reach out to your Broker Account Executive or Account Service Consultant. Use the link below to view the most recent MCMG.
(MCMG) Medicare Communications And Marketing Guidelines (PDF)
To keep broker partners more informed about enrollment opportunities, Excellus BCBS is going to make Special Enrollment Period updates a regular part of their monthly newsletter. Please keep the following rules in mind when it comes to using SEPs:
Please reach out to your Broker Account Executive with any questions about Special Enrollment Periods.
The spring edition of the Medicare Member Insider magazine is now available. All Excellus BCBS direct pay Medicare members will receive a copy of this in the mail in addition to an email version in their inbox.
Excellus BCBS encourages you to read and share with your clients, as they include important plan information and tips on how to use supplemental benefits.
The Spring edition covers topics such as:
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