Empire: IMPORTANT REMINDER: Use of Medicare ID Card

Use of Medicare ID card in marketing materials

CMS prohibits the use of the Medicare name, logo, or products in a misleading way. It must be clear that the entity being represented in the material is not Medicare or representing Medicare or the Federal Government.

The Medicare ID card can be used in materials as long as it is not misleading, and CMS has given prior authorization to use it.

Follow the process below for obtaining prior CMS approval:

1. Send an email to the marketing mailbox (marketing@cms.hhs.gov) outlining how the Medicare ID card image will be used and in what materials. You must include a copy of the actual material(s) with this email for CMS to review.
2. After submission, you will receive either an approval or disapproval from the CMS marketing mailbox.

If approved, you need to upload the email approval along with the actual approved piece into HPMS.