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Empire BCBS: You Can Improve Medicare Advantage Member Retention

October 4, 2021
Empire BlueCross BlueShield

Empire is fully committed to helping new members understand their benefits and feel confident with their plan choice.

During this AEP season, Empire BCBS will be inviting their new members Monday through Friday to join a live Town Hall call with other new members.

Benefits for You

  • When members participate in a Town Hall call, it elevates their understanding of their benefits and increases satisfaction with their plan.
  • Satisfied members are more likely to stay with their plan and renew.
  • Improving member retention will increase your revenue and referrals.

You Can Improve Member Retention:

When enrolling new Medicare Advantage members, help prepare them for their Town Hall call by explaining that this call is like listening to a radio show or podcast. Members can choose to listen, or they can participate by submitting questions to a panel of experts.

Phrases you can use when talking about Town Hall calls:

  • "In your first 90 days of this new plan, you will receive a phone call inviting you to listen to a Town Hall along with other plan members."
  • "During the call, you will learn about 2022 plan benefits updates as well as helpful tips on saving money on your prescriptions, how to use your OTC benefits, and details about Dental, Vision, Hearing benefits."
  • "Experts will answer live questions, so it is your opportunity to ask any questions you may have about your plan."

What new members are saying about their Town Hall calls:

  • "I just want to express my endless gratitude for everything you all do for me. I'm a very high maintenance patient, and I couldn't ask for a better insurance company to have backing me."
  • "I appreciate these calls a lot."
  • From their Spanish language Town Hall: "Thank you for the call, the information was beautiful. I almost hung up thinking it was a spam call, but I am glad I stayed."
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Questions? Call us at 855-888-8326.

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