An exciting new marketing initiative is setting Humana apart

Humana’s new campaign sails away from the “Sea of Sameness” this AEP

On July 25, Humana Marketing launched its new campaign, “Stereotypes,” which is shedding light on how most Medicare companies underestimate their audience. So much of the time, seniors are treated as a demographic or stereotype. The ads geared toward them not only look the same, but so do the people featured in them. Humana would like to demonstrate how they are breaking out of this “Sea of Sameness” by showing members and prospects that we are more than a health insurance company, continuing our emphasis on Human Care and helping seniors feel seen and heard.

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Meet the new faces of Human Care

You may have already seen the commercial for “Sadie & Marie,” which finds two seniors discussing how Humana goes above and beyond for members after they’re released from the hospital. Beginning in August, another new brand spot, titled “George,” will showcase how Humana can help members manage their chronic conditions. And starting on October 1, the call to action spot for the “Cynthia” ad will begin airing and focus on Medicare Advantage plan benefits.

These campaigns will appear during primetime programming on three major broadcast networks and will run throughout AEP. In addition to television, this brand-specific media plan includes digital video and social channels. And new for this year is the inclusion of Humana’s Telesales phone number on branded advertising during AEP, making it easier than ever for prospects to connect with our agents.

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