Aetna FAQs on the CY2024 Final Rule for Marketing and Communication Provisions

FAQs on the CY2024 Final Rule for Marketing and Communication Provisions

You may have questions regarding the new rules put in place by CMS for marketing and communications. Utilize the attached document as a reference and resource to keep you compliant.

Below you will find Frequently Asked Questions about the CY2024 Final Rule Marketing and Communication Guidelines. We encourage you to review the CMS CY2024 Final Rule in its entirety. You must comply with these rules starting September 30, 2023.

These FAQs cover the following topics:

• Scope of Appointment (SOA) and 48-hour rule
• Events
• Marketing materials
• TPMO disclaimers
• TPMO call recording
• Oversight and reporting

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